The
statistics are alarming. One in three children in America is overweight
or obese. On average, kids spend between five and six hours a day on
media driven activities
and not enough time on physical activity. Kids and teens are just not
getting enough exercise to live a long and healthy life. In order to
raise awareness about this issue, the Will Rogers Institute created “Kid
Fit,”
a public service announcement that encourages kids to get 60 minutes of
physical activity a day, even if it means just going outside and
playing. Studies show that kids and
teens that are active reduce the risk of obesity, heart disease, and
anxiety, as well as increase their overall mood.
To view the official Kid Fit PSA, please watch here:
http://www.westglen.com/online/wri_kid_fit.html
The Will Rogers Institute’s PSA also offers viewers a
FREE booklet, Fitness is Fun, available at www.wrinstitute.org/kidfit.aspx
or by calling toll-free (877) 957-7575. The booklet is full of fun and
engaging activities that help children, parents, and caregivers
understand the importance of proper nutrition and exercise. It also
includes tips on proper amounts of sleep, ideal caloric
intake, and games that help motivate children and adults alike to lead
healthy, active lives.
Together, we can help combat childhood obesity and promote healthy lifestyles for today’s youth.
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