The statistics are alarming. One in three children in America is overweight or obese. On average, kids spend between five and six hours a day on media driven activities and not enough time on physical activity. Kids and teens are just not getting enough exercise to live a long and healthy life. In order to raise awareness about this issue, the Will Rogers Institute created “Kid Fit,” a public service announcement that encourages kids to get 60 minutes of physical activity a day, even if it means just going outside and playing. Studies show that kids and teens that are active reduce the risk of obesity, heart disease, and anxiety, as well as increase their overall mood.
To view the official Kid Fit PSA, please watch here: http://www.westglen.com/online/wri_kid_fit.html
The Will Rogers Institute’s PSA also offers viewers a FREE booklet, Fitness is Fun, available at www.wrinstitute.org/kidfit.aspx or by calling toll-free (877) 957-7575. The booklet is full of fun and engaging activities that help children, parents, and caregivers understand the importance of proper nutrition and exercise. It also includes tips on proper amounts of sleep, ideal caloric intake, and games that help motivate children and adults alike to lead healthy, active lives.
Together, we can help combat childhood obesity and promote healthy lifestyles for today’s youth.